Objective of the Assignment: The overall aim of the assignment is to assist ADISA in strengthening its public outreach especially through social media through the preparation, management and publication of high quality and effective content and communication products. Description of Responsibilities: The Expert is expected to accomplish the following tasks: - Ideate social concepts, content, and digital campaigns;
- Produce creative assets, including graphics, illustrations, videos, GIFs, and digital ads for delivery across a variety of mediums and formats, including all major social platforms;
- Work with ADISA staff to identify and develop content that is engaging and relevant to each social platform
- Write social-first copy tailored to different campaigns and target audiences;
- Research and develop ADISA audiences, with special reference to specific targets groups within them, such as women and vulnerable groups, and identify platforms to best reach them;
- Follow through with storyboarding, development, and post-production of design or video concepts from inception through completion;
- Assist in establishing internal creative and production processes at ADISA, and relevant templates;
- Help set up and utilize ADISA’s internal capacity to provide continuous input (text, photos, videos) for social media outreach;
- Provide timely reports on performance metrics for ongoing social campaigns
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